What is Responsive Design?
Responsive Design, as the fundamental base of a websites deployment, uses flexible or fluid grids, fluid images, and CSS3 Media Queries to adjust to the viewers different device widths and resolutions. Developing Responsive Design is rarely a process with an ending, but rather it’s an ongoing to feat to optimize the user experience on different viewpoints. As more and more different devices with access to the web enter the market, it is all important that a website can fluidly adapt to multiple screen sizes. Web developers and designers have to go through a shift in thinking about how to provide the design to different viewports. A website needs to look good but, most importantly, it needs to be match usable on a smartphone, tablet, e-reader, and desktop or laptop.
Bonuses of responsive web design
It saves money
The customer only has to pay for the development of one website. No mobile apps or mobile websites are necessary. There’s only one website that needs support too, so this cuts down on monthly web support costs. Publishing new content is easy when there’s only one place for it to go. So no matter who is doing the updating, it will save a lot of time.
It helps your SEO exploits
With a consistent URL for desktop and mobile users and desktop and mobile search bots, any site you design has uniformity. This makes for better user interaction, is easier for Google’s link algorithms, and increases crawler efficiency.
It lets your website perform better
Planning ahead for Responsive Website Design, especially using the mobile-first-approach, can lead to cleaner and, therefore, faster performing code on mobile and desktop size devices.
It lets your customers find information easier – anytime and anywhere
Using Responsive Website Design in your site design means the website will get a many more visitors who are using different mobile devices, such as smart tablets and phones. A visitor is a lot more likely to buy products and services from a website that actually works on their devices.